Convergence

1. Convergence culture is like marrying traditional and new media. It provides a collaboration that is important to communication. This broadens the audience and brings them all together. The world is constantly changing and convergence culture aids in its development. The past never leaves it just evolves into something greater but there needs to be a collaboration between the two.

2. Creative engagement is when users take the media into their own hands. There is involvement in the different medias and making them work together. Creative engagement allows them to move brands through different mediums using the traditional and new medias. The media can be shared and discussed though varieties of ways.

3. Participators are engaging in many different ways. By participating, sharing, conversing or anything else they are participating. Media is more convenient now than ever before. It is all in one easily accessible place. Content is easily shared all around the world now. It allows everyone to engage in different cultures from their living room.